Annelese Knudsen
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I’m a creative strategist who loves to talk about ‘the future’ and enjoys using design to transform insights into tangible concepts. My work stems from a deep interest in understanding behaviours and using research to explore and improve interactions with the products and services we use. I love to challenge myself and actively encourage clients to do the same as I believe creative thinking and collaboration is the key to realising future opportunities.   


Fun Facts.

I am a third generation pub quizzer

My favourite category in Trivial Pursuit is Geography

I play netball for Stockholm and have previously raced hovercraft for Great Britain

My work.


Here you can find a selection of projects, if you have any questions or want to talk about collaborating, send me an email at:


Companies I've collaborated with:

candidate experience

A UX/Service design project where the focus was to understand the candidate journey and user behaviours in order to optimise Telenor's current recruitment service and improve their overall employer branding.

Brand Strategy

The goal of this project was to provide a branding solution for the Stockholm based start-up, Yepstr, a web and mobile app for ambitious youths who want to earn money by helping neighbours with household and domestic chores. 

Single Purpose Objects

An exploratory project with the goal of getting familiar and interacting with technology. The concept was inspired by 'ambient information' and is designed to reduce the anxiety associated with personal finance.


This project was the product of a 72 hour challenge from Electrolux to look at how to transform their business. The team and I wanted to look at how Electrolux could inspire their workforce rather than focusing on product innovation. The final concept was a combined innovation accelerator and employee training program, which we presented at Electrolux's head office in Stockholm.

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Martin & servera

With the goal of strengthening customer relationships and creating real business value, this project involved researching restaurant business needs and analysing Martin & Servera's current operating capacity to create implementable service design concepts and a future roadmap for the digitalisation of standardised sales functions. 

Contact me.

Want to grab a coffee or talk about a new project, please feel free to send me an email or add me on linked in.

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